An Introduction to the Beyond Engagement Philosophy
In his book, “Love at Work: Why Passion Drives Performance in the Feelings Economy,” Brady Wilson explains how emotional engagement in the workplace can lead to improved business results.
Leaders who trigger emotional engagement release 400 percent more discretionary effort than those who trigger rational engagement. In his latest book, “Love at Work: Why Passion Drives Performance in the Feelings Economy,” Brady Wilson explains how emotional engagement in the workplace can lead to improved business results.
Wilson focuses on the notion that emotional engagement, which involves engaging people’s hearts and their feelings, trumps rational engagement, which involves meeting the intellectual needs of their minds, when it comes to sparking discretionary effort in the workplace.
Discretionary effort is the difference in the level of effort one is capable of bringing to an activity or a task versus the effort required to simply get by or make do.
Through real stories of inspiring leadership, and uninspiring leadership, Wilson shares the power of how leaders can love to the point of motivating their employees. Love is defined as the process of extending oneself, which triggers discretionary effort. Every unit of effort a leader or manager spends evoking emotional engagement pays them back four times the discretionary effort. The results can be measured by increased employee productivity and improved employee engagement and communication.