This white paper asserts something surprising—that although employee engagement is the primary strategy leaders rely on to get employees to produce a great customer experience, it rarely delivers it. In fact, many leaders and employees today are caught in the grip of the paradox that employee engagement policies can actually lead to employee disengagement.


  • The reasons why traditional employee engagement efforts aren’t working
  • 7 brain-based leadership principles to help you shift your strategy
  • Real-life examples of successful engagement initiatives using brain science
  • 7 tips to immediately “Make It Work”

The Engagement Paradox

Read the white paper to learn about the seven leadership principles, based on brain science, that explain why achieving employee engagement is not enough. It provides links to case studies that demonstrate how organizations have made the shift to managing energy, not engagement—and are achieving superior outcomes as a result.

Your content is only one click away.

Thanks for your interest in our content. We hope you find value in the time you invest with it. Click the button below and get immediate access to this truly valuable content.

Complete the form below and get instant access to this game-changing content.

Rest assured, we take your privacy seriously and will never sell, trade, or share your information with a third party.