Brady Wilson
Juice Inc. Co-Founder, Thought Leader & Author


Brady Wilson is, undisputedly, the embodiment of focused energy. As co-founder of Juice Inc., Brady’s vision is to create a world where businesses pulsate with creative energy.

For almost 30 years, he has inspired countless companies including American Express, BMO, BMO Harris, Loblaw, PHH, The Co-operators, Yum! Brands Canada and some of the world’s largest Fortune 500 companies, to find the courage to:

consider the possibilities beyond traditional human resources strategies;

unlock the latent physical, mental, emotional and spiritual energy within their organizations;

and harness employees’ potential to get them to the point of “A.B.C.D.” (going Above and Beyond the Call of Duty).

Brady is the author of four books dedicated to improving employee performance and business results: The Power of Conversation, Love at Work, Finding the Sticking Point and his most recent book Beyond Engagement.

An animated and intensely pragmatic keynote speaker, Brady shares practical tools and the know-how to help business leaders step into life’s grittiest tensions: creating an audience experience that moves concepts from theory to application.

Brady’s passion for energy compels keynote audiences to not only get involved in the presentation, but carry their excitement away with them, inspired to create a sustained approach to positive change—and better business results.

MacKay Session Description

Energizing Engagement

How employee energy (not engagement) fuels:

  1. Innovation
  2. Performance
  3. Resilience

An energizing employee experience differentiates organizations from their competitors. But while employee engagement is the primary strategy businesses have traditionally relied on to produce great employee and customer experiences, it hasn’t delivered them.

There are two key reasons why:

  1. We’ve failed to understand the organ that generates our experiences (the brain).
  2. We’ve focused on engagement and ignored energy—the fuel that drives the vital differentiators of the customer experience: passion, innovation, intuition, genuine human warmth, enthusiasm, “extra mile” helpfulness, and ingenuity.

Learning Objectives

  • Develop the skill of quickly identifying what matters most to those you work with.
  • In an interactive game of poker, discover your unique energy blueprint – the driving needs that, when met, fuel innovation, high performance and resilience.
  • Learn a Partnering Operating System that equips you to synthesize competing needs and co-create solutions of mutual benefit.
  • Coach each other to build “Your Energized Day” – getting your needs met skillfully in high stakes situations.