The Engagement Paradox: When Employee Engagement Strategies Lead to Disengagement

Employee engagement is one the key strategies leaders rely on to produce a great customer experience and better business results, and it rarely delivers. In fact, leaders and employees today are caught in the grip of the Engagement Paradox where employee engagement strategies are actually leading to employee disengagement.

The Impact? We’re missing the opportunity to align the customer experience and business results we want, with the employee experience we need to produce them.

How does focusing on engagement lead to disengagement?

Watch as Brady Wilson discusses the two key reasons why:

  1. We’ve focused on engagement and ignored energy—the fuel that drives passion, innovation, and the vital differentiators of the customer experience.
  2. We’ve failed to understand the brain—the organ that generates our experiences.

Transform Your Employee Engagement Strategy: 7 Leadership Principles

Our work with organizations over the past 20 years has revealed the biggest obstacle to energized workplaces: how leaders think about engagement. By leveraging key principles based on brain science, leaders can unlock their people’s potential and fuel great customer experiences, innovative ideas and deliver great business results.

These 7 leadership principles from brain science explain why achieving employee engagement is not enough. Each one represents a significant shift from traditional wisdom.


Manage Energy, Not Engagement

Watch as Brady Wilson discusses how engaged but exhausted employees impact business performance. By leveraging brain science, you can improve performance by managing energy not engagement.  


Trust Conversations, Not Surveys

Employees don’t care about your engagement scores. They care about their lived experience at work. Brady Wilson discusses how the right workplace conversations can foster a sense of connection, boost a sense of calm, and fuel creativity, confidence, cause or purpose.


Target Emotion, Not Logic

Emotion energises an employee’s brain, and it’s this energized brain that sustains engagement and powers performance. Brady Wilson discusses how emotional engagement is more powerful than rational engagement.


Seek Tension, Not Harmony

How you step into tension makes all the difference in resolving conflict at work. Brady Wilson discusses how you can choose to channel the energy found in tension to foster innovation.


Practice Partnering, Not Parenting

Are you parenting or partnering at work? Brady Wilson discusses this duality how partnering, a collaborative leadership style will unlock the full potential of your teams.


Pull Out The Backstory, Not The Action Plan

The human brain is wired for reaching out to and interacting with others. Brady Wilson discusses how short and simple Partnering conversations can uncover the backstory critical to understanding employee engagement survey scores.


Meet Needs, Not Scores

When you learn how to help employees get their needs met skillfully, it generates a cycle of healthy decisions, reduced interference, and sustainable energy to motivate your teams. Brady Wilson discusses the emotional brain and how it can power up performance.



The Engagement Paradox

Traditional employee engagement strategies aren’t working anymore. Scores are plateauing (in some cases even declining) leading to a crisis of belief for both employees and leaders.

This white paper offers a new path forward – one that blends the energy employees want with the customer experience and business results leaders need.


Without energy, your strategies are at risk


Transforming the way you engage with employees in today’s complex workplaces requires new approaches to leadership. Our customized learning solutions will help you grow leadership skills and fuel sustainable performance.

You can help your team members feel comfortable, confident, and motivated to use their full intelligence and capabilities to contribute to the success of the team.

We can help.

Your content is only one click away.

Thanks for your interest in our content. We hope you find value in the time you invest with it. Click the button below and get immediate access to this truly valuable content.

Complete the form below and get instant access to this game-changing content.

Rest assured, we take your privacy seriously and will never sell, trade, or share your information with a third party.